I am a Zurich-based Art Director and brand strategist, with a background in textile and surface design.

What interests me is the point where strategy and craft meet: finding the story a brand or a collection can tell, giving it a language, and then following it through every detail until the whole thing holds together.

For over twenty years I have worked across brand and product: from brand analysis and positioning through to the finished object — corporate identity, image direction, packaging, prints and artworks.
I have built brand identities from scratch, developed collections, and led projects and the people around them — designers, photographers, production partners. In 2026 I completed the CAS Design Leadership at ZHdK. I work in German, Italian, French and English.

Available for projects and collaborations.

Linkedin
hello@natalia-gianinazzi.ch